Our Story

Our Story

Aaron's decision to enter the distilling industry was unquestioned, given his family's five hundred years of ancestral experience in the craft. His lineage boasts renowned distillers who have crafted some of the world's finest spirits. 

On his mother's side is Elijah Craig, the ground-breaking Scottish distiller who forever transformed the whiskey industry. Known as the 'Father of Bourbon,' Craig's innovative technique of charring old oak sugar barrels in 1789 created the distinct and beloved flavor that defines Bourbon to this day.

On his fathers side sits Sir Robert The Bruce, one of Scotland's greatest figures, who played a pivotal role in securing Scotland's independence over England. Continuing the lineage, Robert of Sutherland, an heir and descendant of Sir Robert The Bruce, made significant contributions to Scottish distillation. He was among the first to label his whiskey as 'Scotch,' a previous poets term, distinguishing it from other imported spirits and recognized today as a national brand.

In choosing tequila over whiskey or bourbon, Aaron's decision is rooted in his belief that most other liquors have become contaminated with GMOs. "Grapes, wheat, corn, barley, potatoes—all these ingredients have been affected by human interference, except for Agave. Agave, the plant used to make tequila, remains pure and untainted by human interference". Aaron's tequila is not only organic but also 100% natural, reflecting his commitment to preserving the spirit's integrity.

After dedicating over five years in the fields, cultivating the finest Agave strands, incorporating suitable organic soil additives, and carefully sourcing sustainable and appropriately seasoned barrel wood, the moment arrived to contemplate the bottle design.

Designing the Leucadia bottle itself entailed more than a year of meticulous craftsmanship. "Our objective was to create a bottle that not only embodied our culture but also stands out from the rest. Unlike most manufacturers who opt for existing bottle designs, we sought to pay tribute to the surfing culture that serves as our inspiration and the ocean that unites us all" says Bruce.

They embarked on a year long challenge of crafting a rectangular bottle shape, which in itself eliminated most bottle manufacturers. "After that hurdle, our focus shifted towards incorporating the iconic symbols of Leucadia: the surfboard and its maternal counterpart, the majestic Pacific Ocean. As the finishing touch, we aimed to offset the spout in a literal sense. Furthermore, it was crucial for all these design elements to harmonize seamlessly with our commitment to using recycled glass."

The end result is art in its basic form. The bottle's right side embodies a subtle concave shape, mirroring the precise dimensions of a surfboard's rocker. On the opposing side, the glass curves beautifully emulate the undulating surface of a wave atop the Pacific Ocean. Additionally, the neck of the bottle is intentionally offset, allowing for effortless pouring, while its thicker base provides enhanced stability.

The finished product is a handcrafted, one-of-a-kind bottle of organic tequila, made from recycled glass, cured in sustainable and aged timber. The result exemplifies the remarkable quality deserving of the name Leucadia Tequila

Aaron Bruce; Purveyor

Back to blog